经济学原理 - 商务英语专业系列教材 - 中国高校教材图书网
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书名： |
经济学原理
商务英语专业系列教材
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| ISBN： | 978-7-5689-0116-1 |
条码： | |
| 作者： |
谭亮
相关图书
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装订： | 平装 |
| 印次： | 1-4 |
开本： | 16开 |
| 定价： |
￥69.00
折扣价：￥65.55
折扣：0.95
节省了3.45元
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字数： |
772千字
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| 出版社： |
重庆大学出版社 |
页数： |
366页
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| 发行编号： | |
每包册数： |
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| 出版日期： |
2017-05-01 |
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| 内容简介： |
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本书共三个部分，十四个章节。第一部分是导言，共两章，分别是“经济学概要”和“经济学分析框架”，介绍经济学的研究对象以及研究方法。第二部分是微观经济学，共六章，分别是“需求、供给与弹性”“消费者理论”“厂商理论”“完全竞争和垄断”“垄断竞争和寡头”和“博弈论与信息经济学”。第三部分是宏观经济学，共六章，分别是“国民收入”“通货膨胀与失业”“经济增长”“总需求与总供给”“短期经济波动”“中国在世界经济中的位置”和“国际经济学”。本书从全英文经济学教学的实际需求出发，力求用精练的语言阐明基本的理论，简化数学推导，并在每章都附有补充阅读材料，其中大部分是与中国经济有关的案例分析，这样更能体现本书洋为中用的指导思想。本书可作为本科院校经济管理、国际商务和企业管理等相关专业的经济学原理课程教材，也可作为有兴趣学习经济学原理的相关人员的学习用书。
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| 作者简介： |
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| 章节目录： |
Chapter 1Introduction to Economics
1.1Definitions of Economics
1.1.1Adam Smith
1.1.2Alfred Marshall
1.1.3John Maynard Keynes
1.2Ten Concepts of Economics
1.2.1Concept #1: Choice
1.2.2Concept #2: Opportunity Cost
1.2.3Concept #3: Marginal Analysis
1.2.4Concept #4: Incentive
1.2.5Concept #5: Trade
1.2.6Concept #6: Market
1.2.7Concept #7: Government
1.2.8Concept #8: Productivity
1.2.9Concept #9: Inflation
1.2.10Concept #10: Short-run vs. Long-run
Key Concepts
Questions for Review
Supplementary ReadingNobel Prizes in Economics (1969—2000)
Chapter 2Economic Analysis Framework
2.1Microeconomics and Macroeconomics
2.1.1Microeconomics
2.1.2Macroeconomics
2.2Positive Economics and Normative Economics
2.2.1Positive Economics
2.2.2Normative Economics
2.3Goals of Economic Policy
2.3.1Economic Growth
2.3.2Full Employment
2.4Economic System
2.4.1Capitalism
2.4.2Socialism
2.4.3Mixed Economy
2.4.4Planned Economy
2.4.5Market Economy
2.5Economic Analysis
2.5.1General Equilibrium Analysis
2.5.2Partial Equilibrium Analysis
Key Concepts
Questions for Review
Supplementary ReadingNew Method of Economic Analysis
Chapter 3Demand, Supply and Elasticity
3.1Demand
3.1.1Determinants of Demand
3.1.2Demand Curve
3.1.3Shifts in Demand Curve
3.2Supply
3.2.1Determinants of Supply
3.2.2Supply Curve
3.2.3Shifts in Supply Curve
3.3Market Equilibrium
3.3.1Equilibrium Price
3.3.2Changes in Equilibrium
3.4Elasticity
3.4.1Price Elasticity of Demand
3.4.2The Total Revenue
3.4.3Determinants of Demand Elasticity
3.4.4Other Demand Elasticity
3.4.5Price Elasticity of Supply
3.4.6Determinants of Price Elasticity of Supply
Key Concepts
Questions for Review
Supplementary ReadingHow Does Policy Affect the Sale of Mooncakes?
Chapter 4Theory of the Consumer
4.1Utility
4.1.1Cardinal Utility and Marginal Utility Analysis
4.1.2The Rational Spending Rule
4.1.3The Income and Substitution Effects
4.1.4Ordinal Utility and Indifference Curve
4.1.5Budget Line Constraint
4.1.6Change of Consumer Choices
4.2Consumer Surplus
4.3Consumption in Uncertainty
4.3.1Uncertainty and Risk
4.3.2Expected Wealth and Its Utility
4.3.3Expected Utility
4.3.4Risk Attitude
4.3.5How to Reduce Risks?
Key Concepts
Questions for Review
Supplementary ReadingParadox of Value
Chapter 5Theory of the Firm
5.1Production
5.1.1Factors of Production
5.1.2Types of Business
5.2Production Function
5.2.1Production Function with One Variable Factor
5.2.2Production Function with Two Variable Factors
5.2.3Equal-cost Line
5.2.4Optimal Production Point: Least-cost Tangency
5.3Costs of Production
5.3.1Opportunity Cost vs. Accounting Cost
5.3.2The Short-run Cost Function
5.3.3The Long-run Cost Curve
5.4Economies of Scale
Key Concepts
Questions for Review
Supplementary ReadingHuawei Technologies Co., Ltd.
Chapter 6Perfect Competition and Monopoly
6.1Perfect Competition
6.1.1Conditions of Perfect Competition
6.1.2Demand Curve in Perfect Competition Market
6.1.3Short-run Supply Curve in Perfect Competition Market
6.1.4Short-run Equilibrium of Perfect Competition Market
6.1.5Long-run Equilibrium of Perfect Competition Market
6.2Monopoly
6.2.1Characteristics of Monopoly
6.2.2Price Discrimination
6.2.3Short-run and Long-run Equilibriums in Monopoly
6.2.4Marginal Revenue and Elasticity of Demand in Monopoly
6.2.5Monopoly and Efficiency
6.2.6Monopoly Regulation
Key Concepts
Questions for Review
Supplementary ReadingExamples of Price Discrimination
Chapter 7Monopolistic Competition and Oligopoly
7.1The Monopolistic Competition Market
7.1.1Characteristics of Monopolistic Competition
7.1.2Short-run Equilibrium
7.1.3Long-run Equilibrium
7.1.4Efficiency Analysis
7.1.5Model of Product Differentiation
7.2Oligopoly
7.2.1Characteristics of Oligopoly
7.2.2Cournot Model and Stackelberg Model
7.2.3Bertrand Model and Sweezy Model
7.2.4Public Policy Toward Oligopolies
Key Concepts
Questions for Review
Supplementary ReadingThe OPEC
Chapter 8Game Theory and Information Economics
8.1Game Theory
8.1.1Game Representation
8.1.2Types of Games
8.2Information Economics
8.2.1Adverse Selection
8.2.2Moral Hazard
8.2.3Signaling Model
8.2.4Screening
8.3Incentive Compatibility
Key Concepts
Questions for Review
Supplementary ReadingJohn Forbes Nash, Jr.
Chapter 9National Income
9.1An Economy Producing Consumption Goods
9.2The Measurement of Gross Domestic Product
9.3GDP Components
9.4How Does the Government Measure GDP?
9.5Real GDP and Nominal GDP
9.6The GDP Deflator
9.7What Does GDP Not Measure?
9.8Shortcomings of GDP as a Measure of Total Production
9.9Limitations of GDP When Measuring Living Standards
9.10The Income Approach to GDP Calculation
Key Concepts
Questions for Review
Supplementary ReadingChina Income, China National Income and Underground Economy
Chapter 10Inflation and Unemployment
10.1Inflation
10.1.1Consumer Price Index
10.1.2CPI Construction
10.1.3Inflation Rate Computation
10.1.4CPI and Other Measures
10.1.5Producer Price Index
10.1.6Inflation Adjustment
10.1.7Real vs. Nominal Interest Rates
10.1.8The Costs of Inflation
10.2Unemployment
10.2.1Measuring Unemployment
10.2.2Problems with Measuring the Unemployment Rate
10.2.3The Cost of Unemployment
10.2.4The Duration of Unemployment
10.2.5Types of Unemployment
10.3Inflation and Unemployment
10.3.1Theoretical Phillips Curve
10.3.2Empirical Evidence behind Tradeoff
10.3.3The Breakdown of the Phillips Curve
10.3.4Conclusion on Phillips Curve
Key Concepts
Questions for Review
Supplementary ReadingChina’s Inflation And Youth Unemployment Problem
Chapter 11Economic Growth
11.1Harrod-Domar Model
11.2The Neoclassical Growth Model
11.2.1Steady State and Steady-state Equilibrium
11.2.2Implications of Solow Growth Model
11.2.3Capital Accumulation
11.2.4Population Growth
11.2.5Technological Progress
11.2.6Factors Other than Capital and Labor
11.2.7Empirical Evidence of Neoclassical Growth Model and Criticisms
11.3Endogenous or New Growth Model
Key Concepts
Questions for Review
Supplementary ReadingUnderstanding Economic Growth: Review Article of Why Economies Grow
Chapter 12Aggregate Demand and Supply
12.1Aggregate Demand and Supply
12.1.1Aggregate Demand
12.1.2Aggregate Supply
12.1.3Equilibrium of Aggregate Supply and Demand
12.1.4Shifts in Aggregate Supply
12.1.5Shifts in Aggregate Demand
12.1.6Shifts in Aggregate Supply and Demand
12.2The Goods Market and the IS Curve
12.2.1Consumption and Marginal Propensity to Consume
12.2.2Investment and the Investment Rate
12.2.3Equilibrium of Goods Market and the IS Curve
12.2.4The Slope of the IS Curve and the Multiplier
12.2.5The Economic Impact and Implementation of Fiscal Policy
12.3The Money Market and the LM Curve
12.3.1The Demand for Money
12.3.2The Supply of Money
12.3.3Money Market Equilibrium and the LM Curve
12.3.4The Economic Impact and Implementation of Monetary Policy
12.4The Short-run Equilibrium of Goods and Money Markets
12.4.1Shift on IS Curve and Fiscal Policy
12.4.2Shift on LM Curve and Monetary Policy
12.5Aggregate Supply Models
12.5.1Sticky-wage Model
12.5.2Worker-misperception Model
12.5.3Imperfect-information Model
12.5.4Sticky-price Model
Key Concepts
Questions for Review
Supplementary ReadingMonetary Policy and Exchange Rate Pass-through
Chapter 13Short-run Economic Fluctuations
13.1How Do the Short Run and Long Run Differ?
13.2Fiscal and Monetary Policy
13.2.1Fiscal Policy
13.2.2Monetary Policy
13.3The Fiscal-monetary Mix
13.4The Macroeconomic Policy Debate
13.4.1Uncertainty and Policy
13.4.2Expectation and Policy
13.4.3Self-stabilization and Policy
Key Concepts
Questions for Review
Supplementary ReadingChina’s Monetary Policy
Chapter 14International Economics
14.1International Trade
14.1.1Free Trade Development
14.1.2Trade Development with Government Intervention
14.1.3Trade War
14.1.4Trade Policy
14.1.5Trade Research
14.2Economic Integration
14.2.1Seven Stages of Economic Integration
14.2.2Reasons for Economic Integration
14.2.3Theory of Economic Integration
14.3International Finance
14.3.1Global Financial System
14.3.2International Monetary Systems
14.3.3Balance of Payments
14.3.4Exchange Rates
14.3.5Foreign Direct investment
14.3.6International Financial Stability
14.4Globalization
Key Concepts
Questions for Review
Supplementary ReadingA Brief History of RMB
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