UNIT1 经济改革 Text A Rebalancing the Economy Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in China" UNIT2 经济学 Text A Market Economy Text B Rapid Growth to Sustain 20 Years UNIT3 WTO世界贸易组织 Text A WTO--A General Introduction Text B Principles of the Trading System UNIT4 国际贸易 Text A General Introduction to International Trade Text B Multinational Corporation UNIT5 营销 Text A The Marketing Concept Text B The Product Life Cycle UNIT6 金融 Text A International Finance Text B The World Bank UNIT7 保险 Text A History of Insurance Text B Types of Insurance UNIT8 股份、股票与股市 Text A Lessons from the 1987 Crash" Text B Stock UNIT9 投资 Text A Investment Basics Text B Investment UNIT10 商务管理 Text A How to Build a Winning Team Text B You Have to Make Them Love Their Jobs UNIT11 广告 Text A Advertising Text B Media Selection for Advertisements UNIT12 企业文化 Text A AMD Culture Motivates the World Text B Corporate Culture UNIT13 商务谈判 Text A Learn the Basics of Business Negotiation Text B Tips to Successful Business Negotiation UNIT14 外汇 Text A Foreign Exchange Text B Spot Transactions and Forward Transactions UNIT15 知识产权 Text A Protect Your Intellectual Property Rights Text B China's IPR Regime UNIT16 商务合同 Text A Essentials of Making a Business Contract: The Legal Ties That Bind Text B Is This a “Business” Contract? GLOSSARY