目 录 Part One Business Management and Strategy 商务管理和策略 Unit1 Setting up a Business 创建公司 Unit2 Developing,Researching and Testing New Products 新产品开发、调研、测试 Unit3 Marketing Channels 销售渠道 Unit4 Promotion and Advertising 促销和广告 Part Two The Trade Practice 实物贸易操作过程 Unit5 Business Credit 商业资信 Unit6 Inquiry,Quotation and Counter Proposal 询价、报价和还盘 Unit7 Negotiating on Price 价格谈判 Unit8 Business Contract 商业合同 Unit9 Orders and their Fulfillment 订单及其执行 Unit10 Time of Delivery and Terms of Payment 交货期和付款方式 Unit11 Packing 包装 Unit12 Shipment and Insurance 装运和保险 Unit13 Claim and Arbitration 索赔与仲裁 Part Three The Other Modes of Business 其他商贸形式 Unit14 Business Agency 商务代理 Unit15 Processing and Assembling Trade 加工与装配贸易 Unit16 Compensation Trade 补偿贸易 Unit17 Calling for Bids and Bidding投标与招标 Unit18 Economic and Technical Cooperation 经济与技术合作 Unit19 EˉCommerce 电子商务 Part Four Other Relevant Knowledge 其他相关知识 Unit20 Business Conference 商务会议 Unit21 Business Cultures and Protocols 商务文化和习俗 Unit22 Afterˉsale Service 售后服务 Unit23 WTO(World Trade Organization) 世界贸易组织