国际商务谈判(英文版)(第三版) - 高等院校经管专业双语教材 高等院校商务英语专业教材(本科) - 中国高校教材图书网
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内容简介: |
本书从国际商务谈判的实战性出发,理论和实务并举,知识性和普及性并重,根据国际商务谈判的规律,全景式地介绍了国际商务谈判从准备、组织到谈判技巧、战略及战术的相关知识。突出了跨文化方面的相关内容和对谈判人才的个性化培养的知识介绍。
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章节目录: |
Part I An Overview of International Business Negotiation Chapter 1 Introduction to International Business Negotiation Chapter 2 Preparation for Negotiation Chapter 3 The Negotiation Process Chapter 4 Closing Negotiation and Relevant Contract Part II Negotiation Mechanism Chapter 5 Strategies and Tactics Chapter 6 Game Theory Perspective Chapter 7 Obstacles and Risks Part III Practical Negotiation and Self-development Chapter 8 Being a Good Negotiator Chapter 9 Negotiation in Different Business Fields Chapter 10 Different Cultures and Business Negotiation Deep Reading Final Test
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