跨文化交际 - 经管4. 高职高专商务英语类专业规划教材 - 中国高校教材图书网

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跨文化交际 - 经管4. 高职高专商务英语类专业规划教材 - 中国高校教材图书网

	书名：	跨文化交际经管4. 高职高专商务英语类专业规划教材
	ISBN：	978-7-5629-3178-2	责任编辑：
	作者：	扬峰相关图书	装订：	平装
	印次：	1-2	开本：	16开
	定价：	￥20.00　折扣价：￥19.00 折扣：0.95 节省了1元	字数：	306千字
	出版社：	武汉理工大学出版社	页数：	179页
	出版日期：	2010-07-01	每包册数：
	国家规划教材：		省部级规划教材：
	入选重点出版项目：		获奖信息：
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内容简介：
本书通过对主要国家的主流文化现象的描述、阐释和讨论，培养学生主动观察、分析、对比和评价文化差异现象的能力，使学生能够较为客观地、系统地、全面地认识不同国家的文化，以有效拓宽国际视域，最终提高跨文化交际能力。
作者简介：

章节目录：
Chapter 1Culture and Intercultural Communication Preclass Activities—Leadin Case Case 1She Has Three Hands Whileclass Learning Text AUnderstanding Culture 1. Definition of Culture 2. Characteristics of Culture Case 2The Gift Text BCultures within Culture 1. Subculture 2. Coculture 3. Subgroup Case 3Hippies Text CCommunication 1. Definition of Communication 2. Characteristics of Communication Case 4Greeting Text DCulture and Communication Case 5Introduction Text EIntercultural Communication Case 6First Offer Case 7Getting Frustrated Postclass Activities Cultural Salon: Be Stumped Summary Chapter 2Cultural Patterns Preclass Activities—Leadin Case Case 1Wood and Food Whileclass Learning Text AAn Introduction to Cultural Patterns Case 2Enquiry Text BComponents of Cultural Patterns 1. Beliefs 2. Values 3. Norms 4. Social Practices Case 3DVD Player Text CHall’s HighContext and LowContext Dimensions Case 4Wrong Signal? Text DHofstede’s Value Dimensions 1. Individualism versus Collectivism 2. Uncertainty Avoidance 3. Power Distance 4. Masculinity versus Femininity 5. LongTerm versus ShortTerm Time Orientation Case 5Half a Greek Text EKluckhohn and Strodtbeck’s Value Orientation 1. Human Nature Orientation 2. ManNature Orientation 3. Time Orientation 4. Activity Orientation 5. Relational (Social) Orientation Case 6Job Interview Postclass Activities Cultural Salon: Go for It Summary Chapter 3Verbal Communication Preclass Activities—Leadin Case Case 1A Misunderstanding Caused by a Joke Whileclass Learning Text AThe Importance of Language Case 2Slogans and the Importance of Language Text BLanguage and Culture Case 3Snow Text CCulture and Word Meaning 1. Types of Word Meanings 2. Culturally Loaded Words 3. Cultural Reflections on Words for Colors, Animals and Plants Case 4 Text DLanguage Diversity 1. Dialect 2. Pidgin 3. Lingua Franca 4. Taboo and Euphemism 5. Jargon Case 5Misunderstanding Text EDiscourse Patterns and Thought Patterns 1. Linear and Nonlinear Language 2. Deductive and Inductive Patterns Case 6Spoken Discourse Postclass Activities Cultural Salon: To Pass the Buck Summary Chapter 4Nonverbal Communication Preclass Activities—Leadin Case Case 1Bush’s Gesture Whileclass Learning Text AAn Introduction to Nonverbal Communication 1. Definition of Nonverbal Communication 2. Functions of Nonverbal Communication 3. Areas of Nonverbal Communication Case 2Functions of Nonverbal Communication Text BChronemics 1. Time Orientations 2. Time Systems Case 3Left in the Cold Text CProxemics 1. Personal Space 2. Semifixed Features of Space 3. Fixed Features of Space Case 4Personal Space Case 5Americans Are Cold? Text DKinesics 1. Posture 2. Gestures 3. Facial Expression 4. Eye Contact 5. Smell Case 6Physical Contact Text EParalanguage Case 7A Quarrel Postclass Activities Cultural Salon: Cold Summary Chapter 5Social Interaction Customs Preclass Activities—Leadin Case Case 1Twelve Cups of Tea Whileclass Learning Text ATypes of Interpersonal Relationships 1. Strangers 2. Acquaintances 3. Friends 4. Family Case 2Borrow Money and Lend Money Text BForm of Address Case 3Introduction Text CGreetings and Farewells 1. Greetings 2. Initiating Conversation and Conversation Topic 3. Farewell Case 4Have you had your lunch?/Where are you going? Text DCompliments and Responses Case 5Praise Text EInvitation, Appointment and Visiting 1. Invitation 2. Appointment 3. Visiting Case 6Dinner Postclass Activities Cultural Salon: Dutch Treat Summary Chapter 6Cultural Influences on Contexts Preclass Activities—Leadin Case Case 1A Refusal of an Offer of Coffee Whileclass Learning Text AUnderstanding Context 1. Communication Is Rule Governed 2. Context Specifies Communication Rules 3. Communication Rules Are Culturally Diverse Case 2The Job Candidate Text BThe Health Care Context 1. Culture’s Influence on the Health Care Context 2. Family Roles in the Health Care Context 3. Conversational Structures and Language Case 3Refuse to Be Treated? Text CThe Educational Context 1. Culture’s Influence on the Educational Context 2. Classroom Interaction Case 4Chinese Teachers vs. Australian Teachers Text DThe Business Context 1. Cultural Views toward Management 2. Business Protocol Case 5Kindness Can Kill Text EIntercultural Negotiations 1. Pacing 2. Negotiation Styles 3. Variations in Decisionmaking Case 6Low vs. High Context Culture Postclass Activities Cultural Salon: White Elephant Summary Chapter 7Potential Problems in Intercultural Communication Preclass Activities—Leadin Case Case 1Kissing Gets out of Hand Whileclass Learning Text ACultural Perception 1. Definition of Perception 2. Stages of Perception 3. Cultural Influence on Perception Case 2The Chinese Dinner Party Text BEmotional Problems in Intercultural Communication 1. Seeking Similarities 2. Uncertainty Reduction 3. Withdrawal Case 3Extreme Hospitality Text CAttitudinal Problems in Intercultural Communication 1. Stereotyping 2. Prejudice 3. Racism 4. Ethnocentrism Case 4Relationships between Children and Parents Text DCulture Shock 1. Understanding Culture Shock 2. The Stages of Culture Shock 3. Symptoms of Culture Shock 4. Learning from Culture Shock Case 5The Day after the Party Case 6An Able Secretary Postclass Activities Cultural Salon: Be in Hot Water Summary Chapter 8Intercultural Communication Competence Preclass Activities—Leadin Case Case 1The Frankfurt Incident Whileclass Learning Text AIntercultural Communication Competence Case 2The Bottle of Wine Text BThe Components of Intercultural Competence 1. Contextual Components of Intercultural Competence 2. Individual Components of Intercultural Competence Case 3The Wedding Guest Text CThe Dimensions of Intercultural Competence 1. The Knowledge Dimension 2. The Affective Dimension 3. The Psychomotor Dimension 4. The Situational Features Dimension Case 4Who Pays for the Drink? Text DImproving Intercultural Communication Competence 1. Knowing Ourselves 2. Appreciating Similarities and Respecting Differences 3. Developing Empathy 4. Keeping an Open Mind Case 5Improved Communication Case 6Jane Martin Postclass Activities Cultural Salon: VOA Summary Appendix ⅠBook List for Students Appendix ⅡUseful Websites for Intercultural Communication References
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