Unit 1 Establishing Brand Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Text A Building a Strong Brand Part Three Task-based Learning Text B Nokia — Building a Powerful Technology Brand Part Four General Learning
Unit 2 Management by Objectives Part One Lead-in Activities Part Two Knowledge-based Learning Text A Management by Objectives Part Three Task-based Learning Text B Use S.M.A.R.T. Goals to Launch Management by Objectives Plan Part Four General Learning
Unit 3 The Decisionmaking Process Part One Lead-in Activities Part Two Knowledge-based Learning Text A Managerial Decisionmaking Under Risk Part Three Task-based Learning Text B A Managers Challenge — Decisionmaking Troubles at Nike Part Four General Learning
Unit 4 Knowledge Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A Strategic Knowledge Management Technology Part Three Task-based Learning Text B Practical Aspects of Knowledge Management Part Four General Learning
Unit 5 Supply Chain and Logistics Part One Lead-in Activities Part Two Knowledge-based Learning Text A Introducing Logistics Systems Part Three Task-based Learning Text B Inventory Decisions of Dell's Supply Chain Part Four General Learning
Unit 6 Risk Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A What Is Enterprise Risk Management? Part Three Task-based Learning Text B Project Risk Management Part Four General Learning
Unit 7 Global Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Text A Marketing Strategy in the Global Information Age Part Three Task-based Learning Text B Global Business Strategy — Expanding Your Business Internationally Part Four General Learning
Unit 8 Global Warming Part One Lead-in Activities Part Two Knowledge-based Learning Text A The Race Against Climate Change Part Three Task-based Learning Text B Why Is Global Warming Good for Business Part Four General Learning
Unit 9 Financial Management Part One Lead-in Activities Part Two Knowledge-based Learning Text A Vital Signs to Show Your Company's Financial Health Part Three Task-based Learning Text B How's Your Company's Financial Health? Part Four General Learning
Unit 10 Entrepreneurship Part One Lead-in Activities Part Two Knowledge-based Learning Text A Entrepreneurship Mindset — Do You Have What It Takes? Part Three Task-based Learning Text B Sowing the Seeds — John Scharffenberger Grows His Businesses from the Ground Up Part Four General Learning
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