Given that the topic of strategic management focuses essentially on developing and implementing the future direction of organisations, every edition of this text must reflect both the fundamentals of the subject and the new challenges that face organisations at any point in time. This new, seventh edition of Strategic Management therefore balances the basic concepts for identifying the future of organisations with the new challenges and opportunities that may lead to substantial change. It therefore explores new topics such as the signifi cant changes in social internet media, the fundamentals of green strategy and the opportunities and problems of the global economy within the context of a structured and critical approach to the essential elements of strategic management.
