郑春萍，教授，北京邮电大学人文学院副院长，国家级一流本科专业建设点（英语专业）负责人。2021年，入选国家高层次人才支持计划。主要研究领域为语言智能教学、计算机辅助翻译、跨文化沟通等。发表学术论文近百篇，主编教材多部，出版著作多部，被教育部采纳专家建议1份。主持国家社科基金、国家自然科学基金、教育部人文社科基金等国家级及省部级课题。先后获北京高校青年英才计划、霍英东青年教师基金资助，获北京市高等教育教学成果一等奖、北京市高校青年教学名师奖、中央电视台“希望之星”英语风采大赛全国总决赛最佳指导教师奖等。担任中国英汉语比较研究会语言智能教学专业委员会常务理事、中国英汉语比较研究会外语教育技术研究专业委员会常务理事、未来语言学习国际会议程序委员会主席、SSCI期刊Educational Technology & Society特邀主编、Journal of China Computer-Assisted Language Learning编委等。
章节目录：
Introduction
Understanding Culture and Cultural Differences1
1. Defining “Culture”2
2."Cultural Orientations"and Three Influential Analytical Models3
3.The Six-Dimensional Model (6-D Model)5
4.Understanding Culture and Cultural Orientations Critically8
Unit 1
Chinese Culture, Customs, and Business Etiquette11
1. China: Overview12
2. Chinese Cultural Orientations18
3. Chinese Business Practices and Etiquette 21
4.Tips: Preparing for the First Business Trip Abroad25
5. Exercises27
6.A Mini Business Project 29
Unit 2
Indian Culture, Customs, and Business Etiquette33
1.India: Overview34
2.Indian Cultural Orientations37
3. Indian Business Practices and Etiquette39
4. Tips: Making a Good First Impression43
5. Exercises45
6.A Mini Business Project 47
Unit 3
Japanese Culture, Customs,and Business Etiquette51
1.Japan:Overview52
2. Japanese Cultural Orientations56
3. Japanese Business Practices and Etiquette58
4. Tips: Writing an Effective Resume61
5. Exercises63
6.A Mini Business Project 66
Unit 4
Filipino Culture, Customs,and Business Etiquette69
1. The Philippines: Overview70
2. Filipino Cultural Orientations74
3. Filipino Business Practices and Etiquette75
4.Tips:Greeting People Properly80
5. Exercises82
6. A Mini Business Project84
Unit 5
Thai Culture, Customs, and Business Etiquette87
1. Thailand: Overview8
2. Thai Cultural Orientations92
3. Thai Business Practices and Etiquette93
4. Tips: Making Business Phone Calls 9
5. Exercises10
6.A Mini Business Project 102
Unit 6
American Culture, Customs, and Business Etiquette105
1.America: Overview106
2. American Cultural Orientations109
3.American Business Practices and Etiquette11
4. Tips: Writing a Professional E-mail115
5. Exercises117
6.A Mini Business Project120
Unit 7
Canadian Culture, Customs, and Business Etiquette123
1.Canada: Overview124
2.Canadian Cultural Orientations127
3. Canadian Business Practices and Etiquette129
4. Tips: Organizing Social Events133
5. Exercises136
6.A Mini Business Project 138
Unit 8
English Culture, Customs, and Business Etiquette141
1. England: Overview142
2. English Cultural Orientations146
3. English Business Practices and Etiquette147
4. Tips: Inviting Business Associates 150
5. Exercises152
6.A Mini Business Project155
Unit 9
French Culture, Customs, and Business Etiquette 157
1. France: Overview158
2. French Cultural Orientations161
3.French Business Practices and Etiquette163
4. Tips: Conducting Successful Business Negotiations166
5. Exercises168
6.A Mini Business Project 170
Unit 10
German Culture, Customs, and Business Etiquette173
1.Germany: Overview174
2.German Cultural Orientations 178
3.German Business Practices and Etiquette180
4. Tips; Observing Proper Table Manners 184
5. Exercises186
6.A Mini Business Project 189
Unit 11
Russian Culture, Customs, and Business Etiquette191
1.Russia: Overview192
2. Russian Cultural Orientations196
3. Russian Business Practices and Etiquette198
4.Tips: Giving Gifts Appropriately201
5. Exercises203
6.A Mini Business Project205
Unit 12
Australian Culture, Customs,and Business Etiquette209
1.Australia: Overview210
2.Australian Cultural Orientations213
3. Australian Business Practices and Etiquette 214
4. Tips: Preparing Your Business Attire218
5.Exercises220
6.A Mini Business Project 223
Unit 13
New Zealand Culture, Customs, and Business Etiquette225
1.New Zealand: Overview226
2. New Zealand Cultural Orientations230
3.New Zealand Business Practices and Etiquette231
4. Tips: Gestures and Body Language234
5. Exercises236
6. A Mini Business Project 238
Unit 14
Brazilian Culture, Customs, and Business Etiquette241
1.Brazil: Overview242
2.Brazilian Cultural Orientations245
3.Brazilian Business Practice and Etiquette247
4.Tips: Giving Thanks and Making Apologies251
5. Exercises253
6.A Mini Business Project256
Unit 15
South African Culture, Customs,and Business Etiquette259
1. South Africa: Overview26o
2. South African Cultural Orientations264
3. South African Business Practices and Etiquette266
4. Tips: Exchanging Business Cards269
5. Exercises270
6. A Mini Business Project 273
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