商务英语 - 经管8. 高等学校商务英语专业系列教材 - 中国高校教材图书网
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本书主要针对经济管理类学生而编写，在内容选择和章节安排上遵循选用原版英文文章、充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则，介绍了国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资、全球金融体系等内容。每个单元分为4个部分，即Text A、Text B、Business Writing和Business Dialogue，此外，每一单元都附有词汇和练习题，便于学生预习和复习。
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| 章节目录： |
Unit One
Text AInternational Trade
Text BTrade Frictions and Protectionism
Business WritingAutomatic Reply
Business DialogueFirst and Further Contact
Unit Two
Text AThe Nature of Crosscultural Negotiation
Text BEight Steps to Success in Negotiating
Business WritingMemo
Business DialogueBusiness Negotiation
Unit Three
Text ACultural Awareness: An Essential Element of Doing Business Abroad
Text BBusiness Negotiations with the Koreans：A Crosscultural Perspective
Business WritingContracts
Business DialogueAftersale Services
Unit Four
Text ACultural Differences in International Business
Text BBusiness Cards
Business WritingResume/ CV (Curriculum Vita)
Business DialogueHotel Reservation & Check Out
Unit Five
Text AIncome and Work
Text BCulture and Economic Development
Business WritingResignation
Business DialogueSaying Goodbye
Unit Six
Text AHuman Resource Policies—Employee Selection
Text BTesting, Testing—The New Job Search
Business WritingRecruiting Advertisement
Business DialogueAn Invitation to Dinner/At Dinner
Unit Seven
Text AHiring Employees—It’s not Just Luck
Text BHow to Shine at a Job Interview
Business WritingCongratulations & Wishes
Business DialogueJob Interview
Unit Eight
Text AMarketing Mix and McDonald’s Five P’s
Text BCocaCola’s Global Marketing Strategy
Business WritingThanks & Apologies
Business DialogueEating and Drinking
Unit Nine
Text AStrategic Issues in Chinese Marketing
Text BThe Changing Concept of Marketing
Business WritingSpecial Persuasive Requests
Business DialogueBusiness Visiting
Unit Ten
Text ACulture Important in Advertising
Text BThe Major Participants in the Advertising Business
Business Writing Advertisement
Business DialogueAt the Customs
Unit Eleven
Text AEnvironmental Degradation
Text BDesign of Environmental Policy
Business WritingMeeting Notice
Business DialogueSightseeing
Unit Twelve
Text APopulation
Text BAchievements and Developments in Population and Family Planning in China
Business WritingWelcome New Employees
Business DialogueCancel an Appointment
Unit Thirteen
Text ASorry, Officer, I Was Just Surfing
Text BAudi Stories behind the Four Rings
Business WritingApplication Letters
Business DialogueIntroduction
Unit Fourteen
Text ANike, from Small Beginnings to World Giant
Text BNokia: Voice from Finland
Business WritingRefusal Letters
Business DialogueDisplay and Marketing of Samples
Unit Fifteen
Text AIT Grows Up
Text BThe Number One Problem
Business WritingSpecial Persuasive Claims
Business DialogueComplaints and Claims
Unit Sixteen
Text A10% of Population Has Shopped on Web, Study Shows
Text BeBay Makes Online Buying Easier
Business WritingInvitation Cards and Letters
Business DialogueDiscussing the Price
Unit Seventeen
Text AThe Banking Industry in China
Text BPolitics vs. Economics
Business WritingSeeking for Joint Venture Partners
Business DialogueWTO and China’s Economy
Unit Eighteen
Text AForeign Direct Investment
Text BProduct Life Cycle
Business WritingPersonal Statement
Business DialogueReception and Parting
Unit Nineteen
Text AThe Global Financial System
Text BCurrent Accounts
Business WritingRecommendation Letters
Business DialogueAppointment
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