社会传播的结构与功能（英文版） - 新闻学与传播学经典丛书*英文原版系列 - 中国高校教材图书网
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我们许多人知道哈罗德·拉斯韦尔，大多是从其著名的5W传播模式开始的。在《社会传播的结构与功能》中，拉斯韦尔对社会传播的过程、结构及其功能，做了一个较为全面的论述，并清晰地阐释了5W传播模式以及大众传播三功能说。 1948年，拉斯韦尔发表了《社会传播的结构与功能》一文。论文一问世便受到了广泛的赞誉，成为早期传播学研究的经典成果之一。至今，学界仍给予它极高的评价，认为它是一部纲领性的力作，一部传播学的独立宣言。甚至认为，所有的传播学研究都仿佛是对拉斯维尔这一论文的注释，因为它涉及了传播学中的许多基本内容。总体看来，这篇论文的意义主要体现在两大方面：一是从内部结构上，分析了传播过程中的诸要素；二是从外部功能上，概括了传播活动的社会作用。
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| 章节目录： |
一、传播行为
二、传播的结构与功能
三、生物界的对应现象
四、世人的注意框架各不相同
五、对应现象细析
六、需求与价值
七、社会冲突与传播
八、有效的传播
九、传播研究
十、注意力集合体与公众
十一、情感社群与公众
十二、对应程度的启蒙原理
结语
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| 精彩片段： |
A further set of significant equivalences is related tothe circuits of communication， which are predominantlyone-way or two-way， depending upon the degree of reci-procity between communicators and audience. Or， to ex-press it differently， two-way communication occurs whenthe sending and receiving functions are performed with e-qual frequency by two or more persons. A conversation isusually assumed to be a pattern of two-way communica-tion （although monologues are hardly unknown） .Themodern instruments of mass communication give an enor-mous advantage to the controllers of printing plants，broadcasting equipment， and other forms of fixed and spe-cialized capital. But it should be noted that audiences do"talk back，" after some delay; and many controllers ofmass media use scientific methods of sampling in order toexpedite this closing of the circuit.
Circuits of two-way contact are particularly in evi-dence among the great metropolitan， political， and cultur-al centers of the world.New York， Moscow， London， and Paris， for example， are in intense two-way contact，even when the flow is severely curtailed in volume （as be-tween Moscow and New York）. Even insignificant sites become world centers when they are transformed into cap-ital cities （Canberra， Australia; Ankara， Turkey; theDistrict of Columbia， U. S. A.） ，A cultural center likeVatican City is in intense two-way relationship with thedominant centers throughout the world. Even specializedproduction centers like Hollywood， despite their prepon-derance of outgoing material， receive an enormous volumeof messages.
A further distinction can be made between messagecontrolling and message handling centers and social for-mations. The message center in the vast Pentagon Build-ing of the War Department in Washington transmits withno more than accidental change incoming messages to ad-dressees.
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