Programme 1 Concluding a Contract Passage 1： Oil Majors Disagree on Contract Passage 2： Company Expands Co—operation Programme 2 Packaging ofProducts Passage 1： Coca—Cola Promises 'Greener' Drinks Bottles Passage 2： Food Standards to Be Clarified， Unified Programme 3 Sole Agent Passage 1： Ng Fung Hong Refutes Charges of Profiteering over Beef Monopoly Passage 2： Govt， Private Owner Join Luxury Fever Programme 4 Commodity lnspection Passage 1： Shaanxi Commended by State Council Inspection Group For Market Supply and Supervisio Passage 2： Pork Ribs Destroyed after Banned Additive Detected Programme 5 Delivery and Shipment Passage 1： Expand and Deliver （excerpts） Passage 2： Volvo Jan Truck Deliveries Weakest in 3 Years Programme 6 Complaints and Claims Passage 1： Complaints on Inter Shopping Rise Sharply Passage 2： Beyond the Arc Analyzes CFPB Complaint Data to Enhance Customer Experience Programme 7 Business Arbitration Passage 1： Arbitration in China.Get Used to It Passage 2： Make HK a Business Arbitration Center Programme 8 Business Logistics Passage 1： At AFN， Employees are Treated with the Same Consideration as Customers Passage 2： China Logistics Group Launches Domestic Trucking Services Operation In China Pogramme 9 B u sin ess Ins u ranc e Passage 1： Online Business Insurance Agent insureon Receives Near—Perfect S c ore for Customer Loyalty Passage 2： Entrepreneurs Protect against Risks to Business Programme10 E—merce Passage 1： 3 E—merce Trends to Watch in China in 2013 Passage 2： China will Bee the World's Most Valuable Market for E—merce Key to the Work Book Key to the Reading Book References
精彩片段：
It has been a decades-long tradition for the modity quality, business and merce authorities to award 'famous brand' and 'quality inspection exemption' titles of various levels to products selected according to their rules. The Chinese market has changed a lot during the past years.But these authorities' selection procedures and rules have not changed proportionately. Worse, most local governments have special awards for the producers who win the titles.The application, assessment and selection procedures for the titles are sometimes influenced by artificial factors, and not based on the quality or popularity of the products. Carrying such titles gives the products a great advantage over their petitors in advertising and marketing. However, the melamine scandal of China's Sanlu formula milk powder in 2008, which caused an earthquake through the entire domestic dairy industry, shattered domestic consumers' trust in such titles. The Sanlu formula carried the titles of 'national famous brand' and 'national quality inspection exemption modity'.Despite that, it turned out the powder was blended with industrial chemicals to increase its protein content, regardless of the harm to people's health. The quality inspection authorities and business and merce administrations must reform their regulations for such titles. The success of a product depends on its popularity with consumers.After the titles awarded by government departments bee a lucrative business for government officials and a protective talisman for inferior products, the titles became meaningless and now contradict their initial purpose.
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